USA
DIGITAL UPFRONT
USA Network approached me to help re-invent their digital presentations. Agency presentations run year round and are an essential tool for Client Partnerships.
I pitched my ideas to the Network and won the business. I then designed and supervised the creation of a digital, cross platform toolkit incorporating UI design, information design and video content.
Services
Information Design. Still photography planning and supervision. Keynote and Powerpoint development. UI design. Information design. Client partnership.
Studio
Sticky Pictures
Information Design
Part of the assignment was to create a design vocabulary for the vast array of information needed to present to advertisers. We needed to convey with a clean, minimalist aesthetic the business initiatives offered to advertisers and the power of content at USA Network.
Still Photography
I Produced and Art-Directed a still photography shoot to create a library of stills for the toolkit. Photographer, Harry Fellows and I put together the 1-day shoot at his Brooklyn Studio.
Presentation Deck Design
Final agency presentation decks were created in Keynote and Powerpoint. I also helped train the NBCUniversal Ad-Sales team to present and update decks.
